For this project, we decided to tackle the general lack of knowledge of the mistreatment of indigenous people in history as well as modern day. We wanted to make a clear timeline that would outline some major events that happened since the beginning of colonization and pan over to current events. We picked 6 events in total, ones that we agreed not only made a significant negative impact on native communities but were also either forgotten about by the general population or disregarded as irrelevant.
Since younger people hold the power to change the future politics of our country, we wanted to appeal mostly to them. Therefore, we picked sans-serif fonts and bright colours. It was important that this campaign looked clean, modern, and sleek, but most importantly we wanted to give it an approachable look to capture people’s attention. Although this campaign deals with heavy subject matter and aims to inform people of very dark issues, we didn’t want it to look too grim for the fear of being off-putting. We didn’t want to scare viewers off, forcing them to shut down and ignore it before reading the information.
This campaign revolves around Vancouver’s transit system, the concept being that the viewer travels through the timeline as they would through the transit lines. Buses would be wrapped by the full timeline, with the corresponding hashtag on the back. Vertical bus shelter ads will be featuring single events from the timeline with a bit more in-depth information. We also designed a website where people can go to learn more about the true history of Canada as well as find useful resources to take steps towards positive change.
I believe that we deserve a 9/10. This was a very fraught subject with significant gravitas. In the ‘real world’ we would most likely work closely with first nations groups to achieve the desired impact as well as hire a web designer for the web pages to make a beautiful interactive website. Having to do all elements ourselves, on top of the intensive research, I think we’ve accomplished our goal and are satisfied with the final version. Additionally,